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Client: Family Hotel
An existing international media brand was interested in developing a family hotel extension of its brand. The company wanted to learn how decision makers choose a hotel for their family vacations, which amenities would appeal to its existing audience as well as a broader audience, and which amenities represent meaningful points of differentiation from the competition.
Client: Regional Manager Candidate Profile
The company was seeking to replace a regional manager upon the retirement of the existing senior leader. In an effort to understand and define the ideals represented by the departing manager, it was decided to incorporate the opinions and information of a diverse group of employees within the company.
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