Case Study: Online Gaming Website
This children’s media company sought to create a computer game for elementary school aged kids.
A two and a half year research commitment to the game from concept through launch.
Ongoing testing to assess comprehension, desire, stickiness, and intent to play.
National studies to explore differing opinions according to region.
Progression testing with kids on a weekly basis to understand appeal.
All aspects of the game explored from cooperative play to quests; tutorials to customization; leveling up to in-game communication; competition and cost.
Outcome: A nationally released MMO, featuring travel in a virtual world, quests, battle, seasonal specialties, customization, and a legend.